Aleister Kronos on the Colgate "build"

Ambling in Second Life: Brush off for Colgate Smile Power:

"So there you have it. I just have to ask: 'Colgate! Why did you do it?' The cost may have looked overwhelmingly attractive on paper - but you've damaged your brand through a miserly and ill-considered first foray in virtual worlds. I would strongly suggest that you rethink why you want to be in Second Life, what it is you want to achieve and then how you propose to do it."

What's interesting is that the builders - This Second Marketing - have posted a note on the island pointing out that the build isn't the real story. Instead, they'd like people to note that the real story is "the Buzz Agent Team hitting the grid for over 500 hours starting Friday 21st December and giving away the Colgate Smile and other freebies to residents in SL".

It will be interesting to follow up and see how successful this is...