IBM is doing some really interesting work tying together a web site with Second Life for, of all people, Kingfisher:
"More importantly, IBM is blending a traditional website - DIY Shopper - with a virtual world. Specifically, they have designed DIY Shopper to integrate with Second Life so that a shopper’s avatar is able to view materials available in store on his/her virtual house. Let me write that again. Products from the real world will be available in a digital, 3D format so that customers can see what they look like prior to purchase."
This sounds like a really interesting project, which makes some great use of SL as an engine for representation of 3D virtual objects.
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