From Business Communicators of Second Life:
"According to the newly released Market Truths research study, Second Life Entertainment Market, 80% of avatar time in Second Life is spent on entertainment activities, totaling just over 16 hours per week ? more than all other forms of their real life entertainment combined. According to the study, the median time spent on other forms of computer-related entertainment is just 4 hours per week, and 10 hours per week for non computer-related entertainment."
I can't say that I'm actually all that surprised by this. One of the things that I first noticed about SL was that it soaks up your time - once you've established yourself there, there's an awful lot to do.
