PardonMyFrench: Maybe Traditional Marketers Don't Get Second Life:
"I get asked often enough from clients and business friends about marketing in SL. You know what I tell them:- Don't expect to generate a ton of real life traffic or sales from a SL store front
- Figure out a way to participate with the community
- Build a SL product, give clothing, hair, etc for free, or how about just hosting parties
- Make a true destination that avatars want to visit
If you make a destination or build a product that enhances the community, that should translate into brand awareness and perhaps some earned media in First Life"